Axiom Prime

Design studio

Design studio

Websites, apps and brands that work as hard as you do.

We design websites, mobile apps, web apps and logos. Clear, simple and built to bring in customers.

See a free design concept before you pay anything.

Desktop homepage of the Spencer Roofing website concept
Concept sample Homepage concept for Spencer Roofing.
$0For your working concept
15Minute first call
7Days or less to launch
20+Years designing software
  • Tap-to-call
  • Quote forms
  • Reviews up front
  • HTTPS
  • Local SEO
  • Your domain
  • Phone first

Manifesto

An outdated site quietly sends jobs to your competitors.

  1. 01

    “Not secure” warnings

    Phones show a “Not secure” warning on sites without HTTPS.

  2. 02

    Pinch and zoom

    Over half of local searches happen on a phone, and old sites make people pinch and zoom.

  3. 03

    More than one tap

    If calling or requesting a quote takes more than one tap, the job goes to the next company.

Work · Before & after · Concept sample

Same company. Same reputation. A site that finally matches it.

The plumbing company's old website, a dated 2013-era design
BeforeA 2013-era site.
The redesign concept homepage with tap-to-call and separate paths for homeowners and builders
After · Concept samplePhone-first concept with tap-to-call and separate paths for homeowners and builders.

Redesign concept for an 80-year-old Bakersfield plumbing company.

The redesign concept on a phone screen, with a tap-to-call button
Concept sample

Built for the phone first.

Most of your visitors are standing in a flooded kitchen or a hot garage, phone in hand. The site is designed for that moment.

  • Tap-to-call on every screen
  • Credentials and reviews up front
  • No pinching, no zooming

Selected work · Product design by founder Ryan Botha

The same craft, from banks, lenders and startups.

Product design case studies by Ryan Botha, founder of Axiom Prime. Hover a tile to see it in colour.

EnPowered solar financing accelerator shown on an iPad Pro
01

EnPowered

Designed a financing accelerator that lets solar partners generate accurate project estimates instantly. Simplified a complex quoting workflow into a guided flow, which lifted proposal adoption.

Three iPhones showing the Crewcation group travel app
02

Crewcation

Designed a group travel app end to end: a private 'Vibe Check' to align budgets, collaborative voting on places, and AI-built itineraries. Also built its cross-platform design system.

Avo Auto car search screen on an iPhone
03

Avo Auto

Reimagined search and filtering for a digital car marketplace, turning a static list of options into a dynamic, intuitive tool for finding and buying a vehicle.

Absa app screens for buying prepaid electricity
04

Absa

Redesigned prepaid electricity purchasing in the Absa banking app for people buying under stress or urgency: fewer steps, clearer amounts and faster repeat purchases.

Identity & Logos

Brand marks and identity systems designed by founder Ryan Botha.

How it works

You see it working before you spend a dollar.

  1. 01

    I build your concept

    A working concept of your new homepage, using your real photos, reviews and credentials.

    Free · No obligation
  2. 02

    We talk for 15 minutes

    You tell me what to change.

  3. 03

    I build and launch

    The full site goes live on your domain within 7 days.

  4. 04

    Optional care plan

    Keeps it updated, so you never have to think about it.

Included with every site

The basics that win the call, on every plan.

  • Tap-to-callOn every screen.
  • Quote or service formRequests land straight in your inbox.
  • Credentials and reviewsUp front, where people decide.
  • Fast loading and HTTPSNo “Not secure” warning.
  • Basic local SEOSo nearby customers can find you.
  • Your existing domainLaunched where customers already look.

Pricing

One-time build. Clear prices.

Pay once for the build. The concept is free.

Essential

$750

One-time build

  • Mobile rebuild of your current content
  • Tap-to-call
  • Credentials band
  • Request-service form
  • Basic SEO
  • 1 revision round
  • ~7-day launch
Book a 15-min call

Pro

Most popular

$1,250

One-time build

  • Everything in Essential, plus:
  • Projects gallery
  • Call and form tracking
  • Logo refresh with brand kit
Book a 15-min call

Premium

$1,750

One-time build

  • Everything in Pro, plus:
  • AI chat assistant
  • Missed-call text-back
  • Google Business Profile tune-up
  • 2 revision rounds
  • 30 days of support
Book a 15-min call

Care plan $49/moHosting, updates and small edits live within 2 business days.

Ongoing design

One subscription. Unlimited design requests.

A senior design partner for a flat monthly fee. Pause or cancel anytime.

  1. 01

    Subscribe

    Pick a plan and request as many designs as you’d like.

  2. 02

    Request

    Websites, landing pages, UI/UX, logos, branding, slide decks, social and ad creative.

  3. 03

    Receive

    Designs delivered one by one, in about 48 hours on average.

  • Web design
  • Landing pages
  • UI/UX
  • Mobile apps
  • Logos
  • Branding
  • Slide decks
  • Social media
  • Email
  • Ad creative
  • Brand guides
  • + more

Studio

$2,199

Per month · USD

  • One request at a time
  • Avg. 48-hour delivery
  • Unlimited requests
  • Unlimited revisions
  • 1 brand
  • Pause or cancel anytime
Start Studio

Partner

Most popular

$4,199

Per month · USD

  • Two requests at a time
  • Priority queue
  • Avg. 48-hour delivery
  • Unlimited brands
  • Website development included
  • Up to 3 users
  • Pause or cancel anytime
Start Partner

Pause anytime. Pause billing when you’re between projects and pick up where you left off.

Not sure yet? Book a 15-min call ↗

Payments are processed securely by Stripe. Manage subscription

About

One designer. No account managers.

I’m Ryan Botha, a senior product designer with 20+ years designing software for banks, lenders and growing companies. I bring that same craft to local businesses that have earned a better website.
Ryan BothaFounder, Axiom Prime
See my product design portfolio ↗

FAQ

Straight answers.

Do I have to pay for the concept?

No.

Can you keep my domain and email?

Yes. The new site launches on your existing domain, and your email isn’t touched.

Can I make edits myself?

Yes. There’s an option to update things like projects and job posts from a simple Google Sheet.

How long does it take?

We usually respond within 48 hours with exactly what your site needs. If you like your new concept, it can go live within 7 days.

How does the subscription work?

Subscribe, then add as many requests to your queue as you like. They’re delivered one at a time (two on Partner), usually within 48 hours each.

How does pausing work?

Billing runs in 31-day cycles. Pause anytime and the unused days stay banked for when you come back.

What if I only have one request?

Subscribe, get it done, then pause or cancel. No long contracts.

Who does the work?

You work directly with Ryan Botha, founder and senior product designer. Payments are processed securely by Stripe.

Contact

Let’s see your new site →

Have a project in mind? Book a free 15-minute call or send us an email.

Get a new logo → Or email ryanwbotha@gmail.com